If you care about the media and where it's going, there is no story more fascinating at the moment than Kony. If you don't know what I'm talking about, I command you to watch the video at the bottom of this post - a 30-minute, high-concept documentary on an obscure African warlord that has given new meaning to viral, absolutely blowing up the Internet and unleashing a fascinating debate about 21st Century activism and politics and paternalism.
I won't attempt to do the debate justice, here. But perhaps the smartest critique of the video, and its approach, is from blogger Ethan Zuckerman. Read it after you've watched the video. And tell your boss I'm sorry for frittering away your Friday afternoon. Once you start, you won't be able to stop.
KONY 2012 from INVISIBLE CHILDREN on Vimeo.