Deepwater Wind gets some good press on its ambitious push to build the largest offshore wind farm in the country. But the official name of the project - the Deepwater Wind Energy Center - could use some tweaking.
Who wants an "energy center" in the middle of the ocean, especially when the "Cape Wind" project promises to dance in the breeze just to the north?
Look, I'm no branding consultant, but it's pretty clear to me that "energy center" conjures images of either: a) a scary, zap-a-minute monolith electrocuting every bluefish within a two-mile radius, or b) a hyperactive Shaquille O'Neal.
Though you could do worse than the Big Aristotle as spokesman, I suppose.