The Limits of Money

Democratic gubernatorial candidate Frank Caprio continues to impress on the fundraising front. His campaign announced today that he hauled in $320,000 in the last quarter and has some $1.7 million on hand.

Money matters. A lot. But it is worth noting that the law of diminishing returns is particularly pronounced in a state as small as Rhode Island, which has just one major media market. Political professionals set the saturation point for campaign advertising here at about $1.2 million.

That means personal appeal and messaging are even more important in Rhody than elsewhere. Of course, Caprio seems to be doing pretty well on those fronts, too...

...This blogger, who was supposed to head out of town this week, is finally leaving tomorrow. For a week. For real. Expect some sparse posting in the coming days, but I'll be back...

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