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Thriving?

And the reinvention continues. Close readers will recall that we mentioned in this space, a couple of weeks back, that the ProJo would be offering up a revamped "Lifebeat" section. Well, it's here. Word is the section will be themed by day. Mondays, as we see today, is called "Thrive," with a focus on health and wellness.

The section appears to offer more locally produced copy than the old version. And it attempts a largely successful livening up of the design. We'll see how readers take to it.

The new section comes on the heels of the paper's introduction of a Rhode Island version of PolitiFact, a Pulitzer Prize-winning initiative that checks the truthfulness of politicians' and pundits' statements.

All of this may not be enough to rebuild circulation for the paper. But the jury is out on whether it will meet the new goal for a struggling industry: maintaining some sort of core readership that will be valuable to advertisers. 

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