ProJo Circulation Down Again

Even as the ProJo shows some signs of financial stability, its circulation takes another big hit. Providence Business News has the numbers:

The Providence Journal’s circulation continued to fall by double digits in the six-month period ended March 31, according to figures released Monday by the Audit Bureau of Circulations.

The Journal’s average weekday circulation fell 19 percent to 127,025 copies, down from 156,982 as of March 2009. The Journal’s advertising-heavy Sunday edition sold 141,688 copies, down 17.3 percent from 171,231 a year earlier.

The Journal’s Saturday circulation fell below 100,000 for the first time in memory, declining 18 percent to 99,573 copies, the Audit Bureau said. Two decades ago, The Journal had nearly 200,000 daily readers.

The Journal said it had a combined print and online readership of 706,985 people in March in the Providence-New Bedford television market defined by Nielsen Media Research. The paper also reported 1.24 million unique visitors to its website.

Although its circulation numbers continue to slide, The Journal has been making more money off its remaining subscribers. The paper’s circulation revenue reached $33 million last year, up 19 percent since 2006, according to its parent company, A. H. Belo Corp.

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