Hearing President Bush and John McCain making lovey-dovey with one another during a Rose Garden endorsement today offers a remarkable contrast from the way in which W's confederates slimed the Arizona senator during the South Carolina primary back in 2000.
In South Carolina, Bush Republicans were facing an opponent who was popular for his straight talk and Vietnam war record. They knew that if McCain won in South Carolina, he would likely win the nomination. With few substantive differences between Bush and McCain, the campaign was bound to turn personal. The situation was ripe for a smear.
It didn't take much research to turn up a seemingly innocuous fact about the McCains: John and his wife, Cindy, have an adopted daughter named Bridget. Cindy found Bridget at Mother Theresa's orphanage in Bangladesh, brought her to the United States for medical treatment, and the family ultimately adopted her. Bridget has dark skin.
Anonymous opponents used "push polling" to suggest that McCain's Bangladeshi born daughter was his own, illegitimate black child. In push polling, a voter gets a call, ostensibly from a polling company, asking which candidate the voter supports. In this case, if the "pollster" determined that the person was a McCain supporter, he made statements designed to create doubt about the senator.
Thus, the "pollsters" asked McCain supporters if they would be more or less likely to vote for McCain if they knew he had fathered an illegitimate child who was black. In the conservative, race-conscious South, that's not a minor charge. We had no idea who made the phone calls, who paid for them, or how many calls were made. Effective and anonymous: the perfect smear campaign. ... We never did find out who perpetrated these smears, but they worked: We lost South Carolina by a wide margin.
Of course, that was then, and this is now.
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