"It would be novel, to say the least," said Matt
Winkler, Bloomberg News' editor in chief. "It would limit some of the
things that we would do about him and as a result limit some of the
things we do about others, because we couldn't play favorites in this,
and we couldn't skew coverage in one way and not another way.
For instance, Winkler said, Bloomberg News would be unlikely to do an
investigation into some aspect of Michael Bloomberg, which would then
keep it from doing such stories about other candidates (emph. added).