[Romney] blamed reporters — not his advisers — for forcing him to focus
intensely on his conservative views instead of the message of change he
is carrying to every event in New Hampshire.
"I get asked a lot about my conservative credentials, largely by
members of the media," he said in the interview. "I go on TV and it's
like: 'Tell me about your church, tell me where you stand on abortion.'
"There is no question the focus of my campaign has been on changing Washington."
But Romney last fall downplayed his outsider message, choosing instead to outflank then-top rival Rudy Giuliani on
the ideological right. Romney spokesman Kevin Madden said the campaign
never entirely dropped the outsider approach but he did concede "the
emphasis was not on the change message during that period." (emph. added)