Best and Worst (Ads) of Super Bowl XL.
When the best thing Al Michaels could say about Super Bowl XL was that the many Super Bowls had already been decided by the end of the third quarter, but this one was still very much alive (Steelers 14, Seahawks 10), you know you were watching a weird and poorly played game. I think it's safe to say that never again will a quarterback with Big Ben's stats take home a Lombardi Trophy.
The story of the game was simply that the Steelers were able to make three big plays and Seattle positively killed itself with penalties, dropped balls by tight end Jerramy Stevens, and horrific play calling and clock management at the end of both halves.
And now for the really important post-mortem -- the Super Bowl commercials. I admit I paid more attention in the first half than the second, so I didn't catch them all. But here's my list of winners and losers.
Best
1) I really loved the Burger King spot featuring an old-time song and dance number with "Whopperettes" dressed as condiments and toppings. It was fun to watch.
2) The FedEx prehistoric commercial complete with cavemen and dinosaurs was really well done and made me laugh out loud.
3) Leonard Nimoy's Aleve spot, while considerably dryer, was pretty clever.
Worst
1) The moronic Michelob Ultra ad in which a young attractive woman playing a pickup football game gets obliterated by a vicious tackle.
2) Chris Berman's silly play-by-play call as a promo for the Disney remake of "The Shaggy Dog." I probably like the "Boomer" more than most folks, but this was unwatchable.
3) The Go Daddy.com ad that proves that even cleavage and wardrobe malfunctions can prove to be boring.
Here's how USA Today ranked the spots.