7 Mostly Mum on Gross

Channel 7 spokeswoman Ginny Lund does confirm that after 21 years at the station, meteorologist Todd Gross "is no longer on our air" and that his last broadcast was Thursday. But when asked for an explanation, Lund responded that "I can't comment on personnel matters." She did say that for now, Pete Bouchard would be taking over for Gross during the 4 and 11 o'clock newscasts.

And before anyone pooh-poohs the importance of the man or woman standing in front of the TV weather map, read this tidbit from a story I wrote a few years ago.

"Not surprising, a 1998 RTNDA survey found that weather was the leading local news draw: Nearly three out of four local TV news watchers said they were very interested in the weather segment, compared to only 31 percent who felt the same way about sports."


For my money, Gross had the right kind of on-air weather persona -- a dash of nerdiness, a genuine excitement about moving air masses, and a certain sense of authority. I certainly liked him better than CBS4's recently departed Ed Carroll.
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