bestnom1000x50

NECN shuffles the deck

As a Jim Braude fan who usually doesn't get home until after 7 pm, I'd be perfectly happy if Braude's "NewsNight" program stayed in its current 8 pm slot.

As of March 16, though, New England Cable News is bumping Braude up to 6 pm, where he'll host "Broadside: The News with Jim Braude." ("Broadside" will be rebroadcast at 8 pm, so I guess I'll make do with that.) Also, Twitter pioneer RD Sahl's "Right Now" show--which is currently broadcast live at 6 and again at 7--will now be shown live at 7 every weekday night.

The rationale, according to NECN news director Tom Melvile, is this: "We want to attract a new and bigger audience for both of these programs. We feel Jim has a unique perspective on the news and we want to share that perspective at 6 p.m. It's like nothing that's being offered anywhere else."
 
"RD oversees all day long the most comprehensive half hour newscast in New England,'' Melville adds. "We think there is a bigger audience for that at 7 p.m. when there are more people home from work.  We believe the Braude-Sahl switch is a win-win.''
| More


ADVERTISEMENT
 Friends' Activity   Popular 
All Blogs
Follow the Phoenix
  • newsletter
  • twitter
  • facebook
  • youtube
  • rss
ADVERTISEMENT
Latest Comments
ADVERTISEMENT
Search Blogs
 
Dont Quote Me Archives