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The triumphant return of instant film

We mourned its untimely demise, but Polaroid insta-film is making a comeback! At a news conference in Hong Kong yesterday, Polaroid announced that, in collaboration with an Austrian company called The Impossible Project (which acquired the Netherlands Polaroid factory when it shut down), it will start selling Polaroid cameras and Instant Film again in 2010. The Impossible Project had already been attempting to recreate Polaroid-esque packaged instant film for vintage Polaroid cameras; they clearly view their efforts as persuasive:

"As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras," The Impossible Project wrote on its Web site.

Limited-edition black-and-white film will come at the beginning of the year, followed by color film later on. Bring on Polaroid Auction 2010!

Also: yes please Christmas is coming.

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