Stay sober on Labor Day
There could be an extra price to pay for Mainers who drive drunk over Labor Day weekend. Yes, we know it's always a bad idea, and it comes with various fines and jail or prison time. But this year, the Maine State Police and the Maine Beverage Company (the private company contracted to operate the state's liquor monopoly) will have video crews in police cars to film arrests - footage that will then be used in TV ads to discourage drunk driving.
The announcement of the new initiative says the ads will be in the style of the Cops television show - and we know how that show's arrestees look, even if the narrator does announce at the beginning that "all suspects are innocent until proven guilty in a court of law."